St Martin’s School announces Head of Marketing vacancy, applications due 20 October 2025

St Martin’s School, an Anglican institution known for its nurturing community, is seeking a dynamic Head of Marketing to join their team from January 2026. This crucial position will focus on enhancing the school’s brand identity, driving student enrolment, and strengthening community engagement within a competitive educational environment. Interested candidates are invited to submit their applications, including a detailed CV and a letter outlining their suitability, by the closing date of 20 October 2025, to play a vital role in shaping the school’s future.

Vacancy key details

• Institution: St Martin’s School, an Anglican school.
• Position: Head of Marketing.
• Start Date: January 2026.
• Application Closing Date: 20 October 2025.
• Purpose of the Role: To strengthen the school’s brand, drive student enrolment, foster community engagement, and ensure the school remains relevant and distinctive.
• Key Responsibilities include:
  • Developing and executing an integrated marketing strategy.
  • Managing and strengthening the school’s brand identity across all platforms.
  • Leading digital marketing efforts, including social media, CRM, and analytics.
  • Planning and coordinating key marketing events such as visitors’ days and alumni activities.
  • Managing the marketing budget effectively.
  • Overseeing the creation of engaging content for digital and print.
  • Collaborating with admissions and other stakeholders to align marketing efforts with the school’s vision.
• Minimum Requirements:
  • At least three years’ experience in a marketing role, with experience in the private school sector being a distinct advantage.
  • A relevant tertiary qualification in Marketing, Communications, or a related field (a professional qualification is preferred).
  • Demonstrated skills in digital marketing, CRM/analytics, event management, stakeholder engagement, and brand strategy.
  • Experience in managing external suppliers, agencies, and a defined budget.
  • Excellent written and verbal communication skills.
  • Strong organisational skills and the ability to manage multiple projects.
  • A forward-thinking, innovative approach, aligned with St Martin’s School values.
  • Preparedness to work evenings and weekends for school events when necessary.
• Desired Attributes: The successful candidate will be energetic, innovative, strategic yet hands-on, collaborative, confident, creative, diplomatic, professional, adaptable, and resilient. They should possess a keen eye for design, strong storytelling abilities, leadership in managing suppliers, an analytical mindset, and a warm, enthusiastic demeanour.

Simple summary of the vacancy

St Martin’s School is actively seeking a talented and forward-thinking individual to take on the role of Head of Marketing, with a start date set for January 2026. This is a pivotal opportunity for someone who can lead the school’s marketing efforts to new heights, focusing on brand development, increasing student enrolment, and building strong ties within the school community. The ideal candidate will be instrumental in ensuring St Martin’s stands out in the educational landscape.

The role demands a professional with at least three years of marketing experience, ideally with some background in the private education sector. A solid qualification in marketing or a related field is essential, along with proven skills in digital marketing, CRM, event management, and brand strategy. You’ll be responsible for developing and implementing comprehensive marketing plans, managing budgets, creating compelling content across various platforms, and fostering strong relationships with both internal and external stakeholders. The school is looking for someone who is not only strategic but also capable of hands-on execution, able to inspire and engage diverse audiences, and committed to the school’s Anglican ethos. This role requires flexibility to attend evening and weekend school events as needed. You can find more details about this exciting opportunity and other vacancies by visiting the source page here.

How to apply for this post

• Prepare a detailed Curriculum Vitae (CV).
• Write a letter of application specifically outlining what you can offer St Martin’s School and why you are suitable for this role.
• Provide the contact details of two referees who can be contacted regarding your professional experience.
• Send all application documents to [email protected].
• Ensure your application is submitted by the closing date of 20 October 2025.
• Please note that only short-listed candidates will be contacted for an interview, and the school reserves the right not to make an appointment. All appointments are subject to child protection screening and background checks.

Potential candidate advice and frequently asked questions

Q: What kind of marketing strategy is St Martin’s School looking for?

A: The school is seeking an integrated marketing strategy that aligns with its enrolment and community engagement goals. This means a blend of digital, print, event-based, and brand management initiatives, all working together to strengthen the school’s presence.

Q: Is experience in the private school sector essential?

A: While not strictly essential, the vacancy states that experience in the private school sector is a “distinct advantage.” Demonstrating an understanding of the unique dynamics of school marketing and enrolment will be highly beneficial.

Q: How important are digital marketing skills for this role?

A: Digital marketing skills are explicitly listed as a minimum requirement and a key responsibility. Proficiency in social media, CRM, and analytics reporting is crucial for success in this modern marketing role.

Q: What should I highlight in my letter of application?

A: Your letter should articulate how your skills and experience directly address the key responsibilities and minimum requirements outlined. Emphasise your innovative approach, ability to manage budgets and suppliers, and alignment with the values and ethos of an Anglican school.

Q: What qualities make a preferred candidate?

A: Preferred candidates will be energetic, innovative, able to balance strategy with execution, collaborative, and confident leaders. They should possess creativity, diplomacy, professionalism, resilience under pressure, a keen eye for design, strong storytelling abilities, and an analytical mindset to assess impact.

Q: Will I be managing a team?

A: The vacancy states you will “Lead the school’s digital marketing efforts” and “Oversee the creation of engaging content,” and have “strong leadership in managing suppliers and stakeholders.” While a direct team isn’t mentioned, leadership of functions and external partners is clear.

Q: How will success be measured in this role?

A: Success will likely be measured by improvements in student enrolment figures, enhanced brand perception, the effectiveness of marketing campaigns, engagement levels in community and alumni events, and the efficient use of the marketing budget with measurable return on investment.

Q: What is the school’s commitment to safeguarding?

A: St Martin’s School is deeply committed to safeguarding and promoting the welfare of children. All appointments are subject to rigorous child protection screening, including checks with past employers and relevant background checks.

Q: What flexibility is required for working hours?

A: The role requires preparedness to work evenings and weekends as needed for school events. This indicates a need for flexibility beyond standard working hours to support key school activities.

Q: What is St Martin’s School’s ethos?

A: St Martin’s School is an Anglican school that describes itself as a nurturing community. It is rooted in tradition yet forward-thinking, aiming to inspire young people to discover their purpose, embrace diversity, and lead with integrity.

Institution details

• School Name: St Martin’s School
• Website: http://www.stmartin.co.za